Sargento knows, Real Cheese People don’t mess around. They want 100% real cheese and they want it on everything. So what better way to show off what Sargento does best than with a series of YouTube spots that focused on the slices in all their glory.

Pre-rolls and bumpers featured mouth-watering closeups of sandwiches, contrasted with cheeky music and copy. Even YouTube agreed - naming Make ‘Em Melt one of their YouTube Ad That Has Six Appeal.

Client: Sargento
Pre-Roll, Social, Website
ACD/CW - Deb Pahl
AD - Abby Silbert