State Farm was facing a problem: convincing a carefree, what-could-possibly-go-wrong young adult audience that they really needed quality insurance – not only for their car, but for their apartment. So we set out to convince them by showing them all those crazy little things that could leave them asking, “Well, now what the heck do I do?”

A microsite let users explore common questions for both their car and apartment while minor disasters animated on screen – a car being sideswiped, an apartment flooding. A persistent bar gave them a fast and easy way to find an agent or get a quote. Standard and rich media accompanied the campaign.

Client: State Farm
Digital
Copywriter – Deb Pahl
ACD/AD – Jason Koerner