How do you get people excited by a new lemonade drink? You create a memorable animated lemon. And how do you make sure they’re REALLY excited by that lemon? You voice him with a Soprano’s thug. (Dialogue has never been so much fun…)

A fully-integrated campaign took McCafé’s Frozen Strawberry Lemonade’s mascot and extended his story into the digital space – literally. A landing page on McD.com told the Lemon’s story via his family tree (an actual lemon tree with unfortunate relatives, some of who ended up as a garnish) and his love story of How Lemon Met Strawberry…

Client: McDonald’s
TV/Mobile/Pre-Roll/Social
ACD/CW – Deb Pahl
ACD/AD – Brian Trecka